Branding for LA Hacks, one of the largest student-led hackathons on the west coast.
IDEATION
I began by iterating on character mascots that hackers could recognize and empathize with.
FINAL GUIDE
After recruiting a design team, we revamped my initial guide and finalized the hackathon's mascots.
The resulting look was much more vibrant, playful, and welcoming.
Overall, it was an incredible experience to see the designs come to life for over 1,000 participants.
All WorkTinder, BadgesTinder, ProfileLA HacksLook BackSigma Eta PiFat Pug, Small PugResumes Make Me Sad